THERE’S A FIRE IN YOU

Objective

The UW Foster School of Business desired to move away from the status-quo advertising typical in most higher education ads. They needed to build a campaign that would capture the attention of prospective students and inspire them to learn more about the various programs available.

Strategy

Our team developed a disruptive portrait style campaign which focused on capturing the strength and determination of the Foster student. These students are passionate about learning, growing, and making a better world. We believe in designing curated stories around these personas in order to connect emotionally with like-minded prospects. The campaign slogan “There’s a Fire in You” highlighted this unique Foster spirit. This campaign tagline ignites the dreams of individuals who are hungry to develop their skills and are passionate to grow. Each video commercial is intense and deeply motivating, telling the story of people who embody the spirit of “there’s a fire in you”.

ONLINE MARKETING

CUSTOMIZED DATA SEGMENTS

A targeted digital campaign was developed to reach individuals in market for higher education. Each Foster program received a customized behaviorally targeted campaign that took into consideration the unique characteristics of their prospective students.

TRANSIT

Iconic transit ads saturated city centers to expand exposure and capture the attention of those working downtown.